This is the individual or entity (such as a blogger, content creator, or website owner) that promotes the merchant's products or services. Affiliates earn a commission for each sale, lead, or action generated through their marketing efforts.
The customer who sees the affiliate's marketing content and makes a purchase, click, or other desired action (e.g., signing up for a newsletter or trial). This triggers a commission to the affiliate.
Sometimes, an affiliate program will be managed through a network, which acts as an intermediary between the affiliate and the merchant. The network tracks sales, offers reports, and facilitates payments to the affiliate.
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